SWG has developed a small arsenal of custom tools and software modules that we can tailor to your needs. Using these modules, we can often streamline both the time frames and the costs associated with bringing your project to fruition.

Some Things Tend to Stay Nearly the Same

In building the high-end, world-class online marketing solutions we create for our clients, we have found that there are some things that stay at least somewhat consistent across all clients and industries. To address these shared needs, we’ve created custom tools and modules that can save time and money for our newer clients.

For example, any selling system that brings in leads and attempts to convert them to sales — or what you might know as turning suspects into prospects into buyers — needs the ability to manage those leads all the way through the selling process. The details will vary. Sometimes, you need to handle lead allocation and distribution so that leads get assigned to the right sales person. Other times, that’s not an issue but once someone takes the lead, they need to be accountable for followup.

There’s an app for that, and we own it.

Another frequent need is for a post-sale customer satisfaction system. Even in an era of social networks, private communities made up only of your customers can have real value. You can make news, tips, insights, information and tools available to your customers that are not available anywhere else. This adds perceived value to your offer and increases switching cost (the perceived disadvantage of switching to another company for the product or service you offer).

There’s an app for that, and we own it.

And When it Comes to WordPress…

Millions of Web sites are being built and maintained every day using WordPress. Not only do we have years of experience and tons of expertise on this platform, we’ve also developed some custom tools that make it possible for us to do things in WordPress that most other developers would declare impossible.

Maybe WordPress is right for you, maybe it’s not. We’ll help you figure that out. But you can rest easy knowing that if you do end up choosing WordPress for your platform, we can make your site look and behave much more engagingly than standard WordPress can ever do.