Shafer Walters Group combines elegant design, intelligent technology, and scientific marketing to create stunning end-to-end Web marketing solutions that contribute directly to your bottom line without wiping out your budget.

Elegant Design Draws ‘em In

Design is not only how you make your first impression on prospects and customers, it’s an important part of your branding and messaging. Co-founder Chipp Walters is a world-class designer with a keen eye for the right balance of shape, color, space and animation. Not only will your Web presence pop, but it will be designed to invite and entice people to enter your site to learn more, engage with you, buy your products or services, and become fans and advocates of your company.

But we understand that design is not only about graphics. It’s also about site organization, architecture, and navigation: combined, these elements make up the user experience. This is a place where Chipp and fellow co-founder Dan Shafer team up to bring your Web solution to new heights of excitement and results. Dan is the consummate writer (with more than 50 published books to his credit) and a seasoned veteran of digital marketing. He and Chipp will brainstorm ideas, create headlines and copy with serious punch that get your users’ attention. And they’ll organize the site so that your visitors will spend almost no time trying to find what they want, leaving more of their mind share available to make purchasing decisions.

Intelligent Technology Keeps ‘em Interested

We know that a Web experience must be constantly refreshed, interactive and smooth to be successful. In the incredibly high-noise environment of the Web, visitors can lose interest in a dull, flat, brochure-ware site in a few seconds. We won’t let that happen to your Web presence.

The technology that lies behind all SWG-built sites has been specifically chosen to meet your needs and to provide your visitors and customers a seamless and enjoyable experience. If we can find an off-the-shelf solution that fits that bill, we’ll use it, whether that be WordPress or something more technologically sophisticated. If your needs demand a custom solution, we can work comfortably in every major development environment on the Web. Our programming teams are hand-selected for the depth of their knowledge and experience in the specific tools you need to meet your requirements.

We can help you bring in syndicated content using a live feed that gives your site the constant feeling of freshness that keeps visitors coming back. We can tie you into the technology of the social networking world where you can engage your customers on and off your site in a conversation about what you do and why they should buy your products.

The world of mobile marketing is poised to explode. If it makes sense for you to be accessible from smartphones, pads and other portable devices, we have the expertise and the tools not only to position you strategically in that space but to deliver apps and Web sites that take full advantage of these exciting new platforms.

We are also acknowledged experts in the creation and management of online communities, from discussion boards to social networks. We can design custom solutions for you that keep your customers engaged long after they’ve bought your product or service, establishing long-term relationships that pay huge dividends in future sales and referrals.

In short, we have all the technology bases covered.

Scientific Marketing Keeps Selling ‘em

If you’re in business, you’re selling something. That may be a product, a line of products, a service, advice, or even Web sites. You probably already know how to sell what you’re offering or you wouldn’t still be in business.

But the Web does indeed, as the cliché says, change everything. How and where you advertise, what message you send prospects, how you engage prospects in conversations that turn them into customers, how you keep track of and continue to sell to existing customers, how you service your customers…all that and more is radically different on the Web than it is in the rest of the universe in which you operate. Many a company has stumbled badly in Internet marketing because it failed to understand that truth.

For example, in the highly competitive world of auto insurance, the difference between a followup to a lead within two minutes and waiting just five minutes can be as much as 60%! If you set up an online marketing presence that generates hot leads and doesn’t have a rapid-response back end in place to handle those prospects in 120 seconds, you’re wasting your marketing budget. We know that.

In the high-noise environment of the Web, your message needs to stand out to get above the noise level, particularly noise being created by large competitors with millions to spend. That means you need technology that will help you narrowly target your audience and sharply tune your message right to the heart of that audience’s needs. Using combinations of paid search, banner advertising and highly targeted social network promotion, SWG can help you maximize your return on investment and minimize the cost of acquiring new customers.

We are experts at Web analytics, so we can monitor the results from your Web presence in real time and give you instantaneous advice about shifts in direction and messaging brought about by the events that affect your prospects. We can also provide you with custom analytics monitoring tools and how to use those tools to make intelligent and timely decisions about advertising and marketing.

Not Many Others Can Do What We Do

You might be able to find an interactive ad agency that will have really talented marketing people and great designers but no in-house technology expertise. Or you might find a Web development company that offers you great design and excellent technology but hasn’t a clue about marketing and advertising. It’s pretty hard to find a single team that can do all three like we can.

And when you take into account the decades of experience we bring to the table, we know you’ll be hard pressed to find anyone that can do your Web presence the justice it will get from Shafer Walters Group every time.