SWG’s Approach Helps You Get Where You’re Going, Faster and Better
When you engage Shafer Walters Group to partner with you to create your Web presence, you start a process that is unique in the industry and which is designed to guarantee that your Web site stands out from the crowd while accomplishing every one of your goals on time and within budget. Because of our decades of experience and deep expertise, we can execute your Web presence on multiple parallel tracks, minimizing your time-to-market in the rapidly changing world of the Internet.
Starting with a careful and well-thought-out initial design phase, SWG will make sure everyone’s voice is heard and that you have a clear image of how the final site will look and behave. Then we’ll send our three dedicated teams of seasoned professionals to work in parallel on the graphical design of the user experience, the behind-the-scenes technology, and the crucial interactive marketing aspects of your Web presence. The result? A coherent interactive identity for you, your products and services that moves to completion with agility and speed you’ll find hard to believe…and amazing to observe and manage.
The Initial Design Phase: Getting it Right From the Beginning
We’ll begin with a series of interviews with you and all your stakeholders to determine not only what the goals for the site can and should be, but also to identify any preferences key players may have. In the process, we’ll help you uncover existing content, policies and resources that can be used as they are or repurposed for the Web site. This means you’ll spend money creating only what doesn’t already exist in usable form.
In this startup phase, we’ll produce a great many diagrams and wireframes that will enable you not only to see what we think should be built and how the pieces interact, but also how processes and navigation should flow smoothly through the Web space we’re creating for you. This means you can feel free to suggest and make changes across the design without worrying about spending money making expensive modifications after they’ve already been created.
Once you sign off these visual design documents, SWG begins executing your wishes along up to three parallel tracks.
Track One: Stunning Graphic Design
Our world-class, award-winning design team will produce mock-ups of all of the pages, sub-pages, windows, dialog boxes and other interface elements so you can see precisely how the finished pages will look.
Track Two: The Greatest Technology Under the Hood
Meanwhile, the technology team will begin creating the intelligence behind all of the interactive elements of the design. This means your site comes together much more quickly than you may be used to because one step doesn’t wait for the other.
Track Three: State-of-the-Art Full-Service Marketing
On a third parallel track, our interactive marketing group will begin working with you to help you with search engine optimization (SEO), search engine marketing (SEM), social network marketing (Facebook, Twitter, LinkedIn and many more) and, if appropriate to your business, your online advertising efforts. We can do everything from provide expert advice to your own marketing group to acting as your full-service interactive advertising agency. Our capabilities include every phase of digital marketing, from selecting and buying ad space and identifying possible sources of back-links and partnerships to online public relations and ghost-managing your social media presence. All while maintaining consistently gorgeous design and totally consistent messaging.
Finally, On-Going Metrics for Intelligent Management
Once your site is published and you are delighted with how it looks and performs, you can also count on SWG to provide you with as much access as you wish to as much Web analytics information as you need. We can also help you and your team interpret the data from this analysis and make design, marketing and even product and service changes to ensure that you get even better at reaching your goals.
Parallel. Creative. Integral. Elegant. Intelligent. Scientific. These are the keywords you’ll come to know and love as you work with SWG on your Web presence.