One of the primary things that sets Shafer Walters Group apart from most other Web design and development firms is our expertise in digital marketing.

Most of our clients bring us in to help them create a Web presence that helps them sell products or services. We approach this challenge the same passion, discipline and creativity that we apply to our design and our technology.

30,000-Foot View

At its highest level, our approach to digital marketing works on an uncommonly concise and focused view of the subject in which:

• paid search is used principally to determine which key words and phrases get your prospects to click on them so they can hear your marketing message;
• advertising in the vast content network that is the Web is designed to get your marketing message in front of as many qualified prospects as possible;
• search-engine optimization (SEO) is constantly monitored and developed to keep your company as closes as possible to the top of your chosen categories;
• and social network marketing is intelligently nurtured to grow and maintain close bonds with your prospects and customers.

Scientific Methods

To accomplish your marketing goals on the Internet, we apply proven scientific methods to each stage of the marketing process. When we study your needs and report back to you with recommendations, you won’t be listening to vague, fuzzy ideas based only on instinct driven by experience. Oh, we do include our experience and our instinctive knowledge to your needs, alright. But we believe you’re entitled to scientific support for our recommendations and we always include significant data in our presentations.

Some of what we do is based on well-known principles in online marketing. Some of it is based on our unique perspective and application of those principles. And some of it uses proven scientific methods that we’ve developed or learned over the years that you’d be hard-pressed to find among other Web design and development firms.

Tailored to Your Market

Of course, if all we had to do was to carry out these studies and present reports that were generically true and useful, we could just go publish a book (our Chairman has more than 60 to his credit), sell it for lots of money and retire to someplace warm and relaxing.

Where we add the most value to you in online marketing is in customizing our findings to your specific markets and marketing needs. We will spend a great deal of time finding out what your competition is doing online and how well it’s working for them. We’ll help you develop Key Performance Indicators (KPIs) that build on industry-accepted practices in your field by aligning them with your business goals and needs. And we will be prepared for you to judge our success against those measurable and mutually agreed-upon KPIs.

We’re on Top of Things

In today’s digital marketing world, more and more companies are scrambling to establish a presence in the social network led by such names as Facebook, Twitter, MySpace, Flickr, YouTube and a handful of other highly successful sites. In their rush to get into social network marketing, the majority of these companies are making serious mistakes that they don’t understand and couldn’t expect to be able to grasp.

SWG brings Chairman Dan Shafer’s 25 years as a recognized leader in online community formation and management to bear on the social networks that are this generation’s discussion boards and clubs. When we recommend a strategy and approach to social network marketing, you can be certain that his expertise is behind every step of the strategy and tactical plan.